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MasterClass description:
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Learn in an Interactive Virtual MasterClass:
- How successful entrepreneurs leverage Internet tools (like Google, social media and blogs) to win customers - Concrete steps for start-ups to build presence, trust and loyalty with a low budget - Ways to get found by your target audience and create channels to interact with your customers
Bring your own questions for a live Q&A.
Stand a Chance to Win a 45-minute Consulting Session with Brian!
The rules of marketing have changed. The Internet has put the power back in the customers' hands to find products and services they are interested in. So, the key to reaching today's customers isn't pushing at them to buy, but pulling them in from search engines, social networking sites and the blogosphere: inbound.
Halligan provides a comprehensive "get found" strategic framework, explaining why and how start-ups need to rethink their marketing strategies from the bottom up to stay competitive and thrive in a dramatically changing market.
Entrepreneurs and innovators will have the unique opportunity of having a virtual live conversation with Halligan from anywhere in the globe and discover the winning strategies that have made HubSpot one of the hottest venture-backed start-ups.
The MasterClass with a leading visionary was extremely lively and stimulating. The ability to interact with the speaker and audience globally in real time made this event more engaging than many in person talks I've attended. said Ofer Sharone Ph.D, Professor at MIT Sloan School of Management, Cambridge, MA.
"You don't need a degree from MIT to figure inbound marketing. This book makes it simple and approachable." - Ed Roberts, Founder and Chairman of the MIT Entrepreneurship Center
"If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing by reading this book." - Guy Kawasaki, founder of Garage Technology Ventures, and author of the bestsellers "Reality Check" and "The Art of the Start"
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