Everyone knows that the Web changes everything. But has that much actually changed in marketing? In the ten years since The Cluetrain Manifesto, in its obnoxious tone of voice, proclaimed what it thought were the main changes in marketing, what lessons have we marketers learned, and what have we yet to learn? And how do the changes in the past ten years affect modern marketing realities?

In this MasterClass, Cluetrain co-author David Weinberger will present markets not just as conversations but as networks, and will assess the role of marketing in a Web 2.0 world.