A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter--and getting smarter faster than most companies.
This globally acclaimed best seller illustrates how the Internet has radically reframed the seemingly immutable laws of business--and what business needs to know to weather the seismic aftershocks.
The Cluetrain Manifesto is a spirited, original, and wonderfully irreverent conversation that will challenge, provoke, and forever change your outlook on the digital economy.
Ten years after its original publication, their message remains more relevant than ever. With a new introduction and chapters by the authors, and commentary by Jake McKee, JP Rangaswami, and Dan Gillmor, this book is essential reading for anybody interested in the Internet and e-commerce, and is especially vital for businesses navigating the topography of the wired marketplace.
The Cluetrain Manifesto began as a Web site (cluetrain.com) in 1999 when the authors, who have worked variously at IBM, Sun Microsystems, the Linux Journal, and NPR, posted 95 theses about the new reality of the networked marketplace. The book enlarges on these themes through dozens of stories and observations about business and how the Internet will continue to change it all.
"The pretentious, strident and absolutely brilliant creation of four marketing gurus who have renounced marketing-as-usual." --Wall Street Journal
"While others work on turning the Internet into the perfect medium for reaching traditional business goals, these four Net-philes hope cyberspace will give commerce a "human voice'" --Harvard Business Review
"For every retail or consumer-products company wondering why its Internet marketing doesn't seem to be working, The Cluetrain Manifesto...offers fresh and sound advice, expressed in entertaining prose. Its oft-repeated premise--that markets are conversations--should be pounded into the collective brain of corporate executives." --Business Week
Everything Is Miscellaneous
Co-authors:
Book description:
Business visionary and bestselling author David Weinberger shows how the digital revolution is radically changing the way we make sense of our lives.
Human beings are information omnivores: we are constantly collecting, labeling, and organizing data. But today, the shift from the physical to the digital is mixing, burning, and ripping our lives apart. In the past, everything had its one place -- the physical world demanded it-but now everything has its places: multiple categories, multiple shelves. Simply put, everything is suddenly miscellaneous.
In Everything Is Miscellaneous, David Weinberger charts the new principles of digital order that are remaking business, education, politics, science, and culture. In his rollicking tour of the rise of the miscellaneous, he examines why the Dewey decimal system is stretched to the breaking point, how Rand McNally decides what information not to include in a physical map (and why Google Earth is winning that battle), how Staples stores emulate online shopping to increase sales, why your children's teachers will stop having them memorize facts, and how the shift to digital music stands as the model for the future in virtually every industry.
Finally, he shows how by "going miscellaneous," anyone can reap rewards from the deluge of information in modern work and life.
From A to Z, Everything Is Miscellaneous will completely reshape the way you think -- and what you know -- about the world.
"Just when I thought I understood the world, David Weinberger turns it upside down--and rightside up--again. Everything Is Miscellaneous explains the radical changes happening in digital information--and therefore in society as a whole." -- Jimmy Wales, founder of Wikipedia and chair, Wikia.com
"The world is messy, like it or not, and it's only going to get messier as the Web destroys rules and rule-makers. You can either complain about the chaos and wish for the good old days of order, or you can buy this book and understand why delirious disorder will soon make us all smarter." -- Chris Anderson, author of The Long Tail
Small Pieces Loosely Joined
Co-authors:
Book description:
From a Web visionary and co-author of The Cluetrain Manifesto, a fascinating, ambitious look at how the Web is transforming the concepts on which our society is built.
In this insightful social commentary, David Weinberger goes beyond misdirected hype to reveal what is truly revolutionary about the Web. Just as Marshall McLuhan forever altered our view of broadcast media, Weinberger shows that the Web is transforming not only social institutions but also bedrock concepts of our world such as space, time, self, knowledge-even reality itself.
Through stories of life on the Web, a unique take on Web sites, and a pervasive sense of humor, Weinberger is the first to put the Web into the social and intellectual context we need to begin assessing its true impact on our lives. The irony, according to Weinberger, is that this seemingly weird new technology is more in tune with our authentic selves than is the modern world. Funny, provocative, and ultimately hopeful, Small Pieces Loosely Joined makes us look at the Web as never before.
